{"id":7781,"date":"2026-04-13T13:13:03","date_gmt":"2026-04-13T13:13:03","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-use-explodes-but-measurement-is-a-problem\/"},"modified":"2026-04-13T13:13:03","modified_gmt":"2026-04-13T13:13:03","slug":"ai-use-explodes-but-measurement-is-a-problem","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-use-explodes-but-measurement-is-a-problem\/","title":{"rendered":"AI Use Explodes, But Measurement is a Problem"},"content":{"rendered":"<p>I&#8217;ve been following the AI buzz in marketing, and while adoption is up, proving its value is tricky. ProGEO.ai reports that 75.9% of marketing pros now use GenAI every day. AI search gains are predicted to soar by 2025.<\/p>\n<p>What this means for you:<\/p>\n<ul>\n<li>Tools like Bodapark AI can now generate ad videos from just one photo.<\/li>\n<li>Companies like Tesco are partnering with Adobe to deliver AI-driven personalized marketing.<\/li>\n<li>RateGain Travel Technologies is offering RG Varsity AI Marketing Certification, showing the push for formal AI training.<\/li>\n<\/ul>\n<p>Start thinking about how you&#8217;ll quantify the impact of these new AI tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been following the AI buzz in marketing, and while adoption is up, proving its value is tricky.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[306,1108,307],"class_list":["post-7781","post","type-post","status-publish","format-standard","hentry","category-news","tag-generative-ai-2","tag-ai-readiness-2","tag-marketing-roi"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7781"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7781\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}