I’ve been following how AI is increasingly becoming a major player in marketing. From new platforms to big brands leveraging the tech, it’s clear AI’s impact is only growing. Here are some quick insights on the latest developments.
- New AI marketing platforms and tools are launching rapidly, including Schemaninja.com and WPP Open Pro.
- Mondelez is using generative AI with aims to cut marketing costs by 50%.
- Taiwan’s LionFans reported a 22% ROI growth for Asia-Pacific clients using their upgraded AI-Powered SmartSync™ System.
- Smaller businesses are adopting AI content marketing platforms.
The big question: How far will AI go in marketing? The answer: It looks like it’s here to stay, impacting everything from SEO to influencer marketing.
But there’s more to this story, so keep watching this space.
