AI is making big waves in the marketing world right now. It seems like every day there’s a new development.
Here’s what you need to know:
- AI tools are being used for content creation.
- AI is being used to generate ad videos.
- “Agentic marketing platforms” are emerging, potentially disrupting traditional agencies.
- Bluefish raised a $43 Million Series B to advance “agentic marketing.”
- Tesco and Adobe are partnering for AI-driven personalized marketing.
The big insight is that we’re not just talking about a trend; AI appears to be fundamentally changing how marketing is being done across the board with new AI employees and platforms automating tasks.
All signs point to AI becoming a cornerstone of marketing strategies moving forward.
