I’ve been following the rapid changes in AI, and its impact on marketing is impossible to ignore. It’s shaking things up across the board, so here are the key takeaways.
- Wharton is launching an “AI in Marketing” course.
- AI is being used for ad creation, like the MESSI Platinum scent ad.
- Platforms such as dynares and Semrush One are using AI.
- Adobe GenStudio is adding new content production features.
- Some worry AI could mess up marketing budgets (“Diablo AI”).
The big insight is that while AI offers exciting possibilities like “Marketing & Advertising Democratization,” some brands are pushing back to maintain genuine customer connections, as noted by Palette. The Agentic Marketing Summit 2025 is worth watching to see where AI innovation takes us next.
