Let me walk you through all the AI news hitting the marketing world right now. There are new AI tools from Google, WPP, Canva, and Treasure Data that are starting to change how marketing is done.
The Contenders
- Google: Google’s Pomelli AI is an AI marketing tool specifically designed for SMBs.
- Treasure Data: They’re offering AI marketing cloud solutions.
- WPP: WPP launched Open Pro to give brands more AI power.
- Canva: Canva released a “Creative Operating System” with new AI tools.
The Breakdown
- Pomelli AI: Good for SMBs needing AI help, but it might lack features more giant companies require.
- Treasure Data: An AI marketing cloud could be a game-changer, but it may be complex to implement.
- WPP Open Pro: Gives brands more AI power, but might come with a steeper learning curve.
- Canva’s “Creative Operating System”: Great for creative tasks, but might not cover all marketing needs.
The Verdict
AI is changing ad revenue, customer engagement, and the marketing tech stack, so you need to start looking into these tools now!
