so AI’s still the main act in marketing, but there’s a lot of drama behind the scenes. We’re seeing big moves, but also some big worries about where it’s all heading.
- Forrester is predicting a “self-service backlash” by 2026.
- Some are concerned about an AI bubble bursting, which could hit marketing hard.
- There’s growing anxiety around “AI-driven privacy lawsuits.”
- Chime is already using AI to cut costs and ramp up ad production.
- MoEngage just scored \$100M to scale its AI marketing agents.
- Palantir and Stagwell are joining forces to drop a new AI marketing platform.
My take? It feels like we’re in the early innings. The excitement is real, and companies are investing big, but we need to keep a close eye on those risks and make sure we’re using AI in a way that’s both effective and ethical.
