I’ve been keeping an eye on how AI is changing marketing. Here’s what’s new.
- MoEngage landed $100M to grow their AI marketing agents.
- Palantir and Stagwell are partnering on an AI marketing platform.
- Some think AI is making marketing too efficient.
- Forrester anticipates a possible AI self-service backlash in 2026.
The big insight: AI is not just a tool but a fundamental shift in how marketing operates, bringing both opportunities and potential challenges that the industry needs to navigate.
The marketing landscape is evolving before our eyes.
