AI is rapidly changing the marketing world, and here’s what you should keep an eye on. From new AI platforms to acquisitions of AI tech, the changes are coming fast.
Here’s your checklist:
- AI Platforms: Stagwell and Palantir are launching AI platforms.
- Acquisitions: Banzai bought Superblocks to enhance its marketing suite.
- Use Cases: Vertigo Marketing Group uses AI for content, Arfadia for SEO, and Equity Union for real estate.
- Funding: MoEngage secured US$100 million to grow its AI-driven marketing.
AI is moving marketing from predictive to proactive, impacting everything from affiliate marketing to customer experience. By 2030, expect AI to reshape how grocery shoppers interact with CPG marketing.
