I’ve been wondering lately just how much AI will transform the marketing world in the next few years. The short answer is: a lot. Companies are already using AI to improve ROI and make things more efficient in areas like content creation, ad campaigns, and data analysis.
Here’s a quick rundown:
- AI is being used to generate website content.
- AI is being used to optimize video marketing.
- AI is being used to create culturally tailored campaigns.
- 41% of all code is now written by AI.
Why this matters: AI is not just a futuristic idea; it’s becoming a fundamental part of marketing. With trends like “agentic AI” aiming for more autonomous platforms, it seems inevitable that AI will keep expanding its role, and may even be used by grocery shoppers by 2030.
