I’ve been following how AI is changing marketing, and it’s impacting much more than just content creation. Businesses are finding ways to use AI in every aspect of marketing. With companies like Amazon and SOCi actively rolling out AI agents, the scale of AI’s impact is growing fast. That’s why some companies are bringing in new leadership to guide their AI strategy.
Here’s how to solve it:
- Adopt AI agents.
- Integrate AI into marketing analytics.
- Restructure marketing teams.
- Appoint innovation-focused leadership.
- Prepare for AI-driven expansion.
The Payoff:
- Increased efficiency
- Scalable marketing tasks
- New leadership opportunities
The appointment of leaders like Elav Horwitz at WPP and Allison Cerra at Veeam signals a move toward AI-ready marketing structures. It’s clear that AI is reshaping roles and strategies in the marketing world.
