AI is really making waves in marketing, so let’s break down the key areas where you’ll see this tech popping up.
Here’s your checklist:
- AI Data Platforms: Watch for partnerships like the one between Palantir and Stagwell aiming to leverage AI for better data insights.
- Funding in AI Marketing: Keep an eye on companies like Alembic that are attracting big investments—they just secured $145 Million from WndrCo.
- AI Agents: Note the rise of AI agents handling local marketing tasks, changing how campaigns are executed.
- AI-Powered Platforms: Check out new platforms like MoxiWorks’ RISE, which are built with AI at their core.
- Small Business Adoption: Even small businesses are starting to use AI for marketing and growth, so expect wider adoption.
AI is shifting the focus to revenue impact and is also changing our approaches to content personalization. It is also being leveraged to predict customer behavior more accurately.
