AI is making huge waves in marketing right now. A stunning 92% of Indian marketing and PR teams are leveraging AI for content creation.
The big picture? AI is reinventing everything from how we do market research to how we create hyperlocal ads and engage on social media. Accenture and others are making major investments, like Alembic’s $145M for causal AI. There’s even buzz about “AI-to-AI marketing.”
Why it matters:
- AI literacy is now a critical skill for marketing professionals.
- AI tools are being used to improve engagement metrics.
- Engagement could jump by 20% in 2025 thanks to AI.
Looking ahead, expect AI to keep reshaping marketing strategies. Also, keep an eye on AI’s increasing role in boosting engagement.
