Adobe is making a big move to get ahead in AI, and I think it’s worth paying attention to. They just dropped $1.9 billion to acquire Semrush, signaling they’re serious about leading the way in AI-driven digital marketing and SEO.
- The deal shows how important AI is becoming for marketing as a whole.
- We’re seeing AI impact everything from making content to handling SMS marketing.
- Even decisions from CMOs and cost management at places like Kind are being influenced by AI.
It seems like everyone’s experimenting with “agentic AI”, but it’s not clear yet if it will live up to the hype. This acquisition could really shake things up in the AI marketing space.
