There’s a major AI push happening in the marketing world right now. Adobe’s recent $1.9 billion acquisition of Semrush shows just how serious everyone is about AI. Companies are rolling out AI marketing tools and even changing their org structures to prioritize AI growth.
Why is this such a big deal?
- AI is seen as a way to improve a company’s visibility.
- Businesses hope to significantly cut costs using AI.
- The goal is to find fresh ways to engage with customers.
The industry is racing to integrate AI to stay competitive. Expect to see more AI-driven strategies focused on growth and customer connection in the near future.
