what’s the deal with AI and marketing? It’s clear artificial intelligence is rapidly changing how marketing works, touching everything from making content to improving customer experiences.
The short answer? AI is becoming a major player, with companies launching AI platforms and integrating AI into current services.
Here’s what’s happening:
- Momentus Digital launched MoAI.
- Brandfuel introduced a product experience management platform.
- AI is being used for real-time marketing and personalization.
- Some companies are promising a 5x ROI using AI-optimized PPC in 2025.
Why this matters: AI is not just a buzzword; it’s actively being implemented to improve marketing results, and there’s also a focus on making sure AI is used responsibly to maintain consumer trust.
