I’ve been following the rise of AI in marketing, and it’s creating both huge opportunities and some serious challenges for us. We’re seeing AI pop up everywhere, from revamping marketing strategies (BCG) to sparking worries about AI-written fiction and lazy AI use hurting B2B results. AI is even influencing ad tech and affiliate marketing (TikTok).
Here’s how to make AI work for you:
- Integrate AI into digital marketing solutions.
- Use AI for content creation.
- Utilize AI to improve SEO.
- Manage brand risks with AI.
- Revolutionize go-to-market strategies.
The Payoff:
- Agencies are changing operations (BeFound Social).
- AI-powered suites are launching (Momentus Digital).
- Customer service systems are improving (Make It Loud).
At the 2025 National Marketing Conference in Nigeria, the impact of AI was a key topic. AI is not just a trend; it’s reshaping our field.
