AI is rapidly changing marketing strategies across the board, and here’s a quick rundown of what’s happening.
- AI Growth: Zeta reported a 153% platform usage increase and a 25x YoY growth in AI activity.
- Industry Recognition: Brand Innovators confirms that marketers are actively embracing AI, and CMSWire identifies it as a key trend to watch through 2026.
- Broad Applications: AI is being used to enhance marketing strategies (Digital Journal), automate sales funnels (Nasscom), and drive SEO (London Daily News).
- Challenges: Startups.co.uk warns of potential dangers for small businesses, referencing the Valentino AI backlash. Marketing Week emphasizes that CMOs need a new search mindset in the age of AI.
What’s your take?
