I’ve been looking into how AI is shaking up the marketing world. It’s being used for everything from making content and ads to figuring out what customers want and automating tasks.
- One hurdle: Google AI Overviews are causing a 61% drop in click-through rates.
- Another hurdle: Some AI-generated ads are just plain bad.
- The landscape is changing fast, and we need to keep up.
- AI tools are stepping in to boost SEO and Google Ads.
- AI is also making waves in video marketing.
- AI “agents” are appearing that can handle whole marketing campaigns.
My take? AI is a game-changer for marketing, but it’s not without its challenges.
