I’ve been following the AI buzz in marketing, and it’s moving fast. AI is popping up in everything from lead gen to ad creative, so here’s the latest:
- Salesforce is acquiring Qualified.
- A “2025 report” says AI will transform influencer marketing.
- Brew City Marketing is launching AI “refresh” programs.
- NZ Marketing used “AI-driven lead conversion” to hit over $6 million in revenue.
- Telling consumers an ad is AI-generated can decrease clicks by 31 percent.
The big insight here is that AI’s impact is a mixed bag; while it’s driving revenue for some through better lead conversion and SEO, transparency about AI involvement could negatively affect ad performance. Marketers need to experiment to figure out what works.
