AI’s Marketing Takeover: A 2026 Authenticity Check

I’ve been tracking how AI is changing marketing, and it seems like we’re moving fast from experimentation to real implementation across industries. Here’s what to keep an eye on as AI reshapes marketing:

2025’s AI Surge: Luxury fashion brands started experimenting, and AI-powered marketing automation took off in real estate.
SEO Evolution: Large language models (LLMs) are reshaping SEO strategies.
Content Creation: AI is being used to create video content.
Personalization: AI is helping to personalize marketing campaigns.
NHL’s Take: Even the NHL launched an “AI Can’t NHL” campaign.

By 2026, brands are trying to balance AI’s capabilities with the need for authenticity. The big question now is how to use AI’s power without losing that human touch.

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