It seems AI is stepping up, not just helping marketers but acting as a marketing expert itself.
The Myth: AI is just a tool.
The Reality: AI is evolving into an “agentic” force. This means it’s not just processing data but actively making decisions and automating tasks. Companies like Microsoft are already using agentic AI to automate retail processes. Tildei is also emphasizing this shift with its AI Marketing Agent Platform, showcasing how AI can independently manage marketing activities.
The truth is…
- AI is becoming more autonomous in marketing.
- Agentic AI can automate complex tasks.
- Companies are actively developing AI platforms.
Why this matters: This shift towards agentic AI could redefine marketing roles. Instead of just using AI tools, marketers might soon be working alongside AI agents, handing off more strategic control and day-to-day execution.
