I’ve been looking into how AI is shaking things up across the marketing world. The short answer? It’s involved in pretty much everything now.
- AI is being used for ad targeting.
- AI is being used for content creation.
- AI is being used for customer engagement.
- AI is being used for marketing analytics.
Why this matters: AI is even showing up in areas like email marketing, video platforms, and search discoverability, and some companies are adjusting their staffing to make way for AI strategies. Keep an eye on 2026, because it sounds like AI’s role in marketing will only get bigger.
