There’s a shift happening where AI is stepping up to do more than just assist marketers. What should you keep in mind as AI takes on bigger roles?
Here’s what to look for:
- AI “Super Agents”: Companies like Treasure Data are rolling out AI agents that can independently manage tasks.
- Email Automation: Expect AI to build things like email automation sequences on its own.
- Affiliate Marketing Innovation: Rakuten Advertising and others are actively exploring AI’s potential in affiliate marketing.
AI is not just assisting, but also actively participating. Expect to see more AI “super agents” handling complex marketing tasks.