I’ve been following how AI is moving from just helping with marketing to actually doing it. New projections suggest AI agents are about to become key players for many brands.
Here’s what I found particularly interesting:
- By 2026, 60% of brands will likely use agentic AI for direct customer engagement.
- Around 33% of all organizations might adopt agentic AI by 2028.
- A significant 65% of CMOs believe AI will change what they do by 2028.
- The shift indicates AI is not just an assistant but is starting to run the show.
The results of these changes mean AI is poised to redefine marketing roles and strategies in the next few years.
The key lesson for you is to keep an eye on AI agents; they’re set to become a big part of how we connect with customers.
