I’ve been digging into how AI is shaking up marketing, and it seems most companies are focusing on something unexpected. Instead of using AI to create ads or content, the big trend is automating the nuts and bolts behind the scenes.
Here’s what marketers are prioritizing:
- Automating backend processes.
- Focusing on general automation.
- Streamlining repetitive tasks.
- Improving overall efficiency.
What I’m seeing is that AI’s biggest impact right now is freeing up marketers’ time, not replacing their creativity.
The key lesson for you: think about where AI can make your marketing processes smoother, not just your ads flashier.
