AI to Unlock $30B, If Marketers Measure ROI

February 6, 2026 by Ramzi Ahmad News ai measurement, ai-seo, generative ai

Just caught up on the latest scoop, and AI’s potential in marketing is still a major talking point.

Here’s what this means for you:

We might see AI unlock $30B for marketers, provided we get our measurement strategies right.
Google’s AI search is evolving, so generative answers are becoming more prominent.
Meta is now charging in Italy for WhatsApp AI bots, which could signal a new wave of monetization.

Nicely Network was named Best AI-SEO Marketing Agency 2026, and Krikey AI launched new 3D video editor tools. Plus, the Anthropic vs. OpenAI rivalry made it all the way to Super Bowl ads. What AI tools are you experimenting with right now?

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