AI’s growing impact on marketing is the big story right now, so here’s the breakdown.
- The Hurdles: Storyboard18’s “The Visionaries 2026” event highlighted both the positives and negatives of AI in marketing. AI is shaking up advertising, especially the balance between brand building and performance. CMOs believe the real disruption is already happening.
- The Strategies: Ambrose Marketing recently launched AI-optimized marketing solutions. These solutions are designed specifically for women-owned businesses. They focus on wellness, professional services, and luxury sectors.
My Take: It’s clear AI is not just a future trend; it’s actively reshaping marketing strategies and demanding that businesses adapt now.
