It’s hard to ignore how AI is reshaping marketing as we know it. From grabbing eyeballs during Super Bowl LX to changing the SEO game, AI’s impact is undeniable. Here’s what’s happening:
- Super Bowl Face-Off: OpenAI and Anthropic battled for attention with AI-driven ads.
- Google’s AI Push: Google is prioritizing “Helpful AI” with Gemini.
- SEO Overhaul: Google AI Overviews (AEO/GEO) are changing search optimization strategies.
The results? Some are saying AI could unlock billions in value for marketers. Companies like Kentico are launching AI-driven workflows, showing how AI is becoming a core part of marketing operations.
The key lesson is that marketers need to adapt quickly to AI or risk falling behind.
