The marketing world is buzzing about AI’s expanding role. Oracle is launching AI agents for marketing, sales, and service, designed to boost campaign planning and ad creation. We’re also seeing AI brand ambassadors pop up. It’s a real shake-up.
Here are a few key developments:
- Oracle’s AI agents are tackling marketing, sales, and service tasks.
- Companies are experimenting with AI brand ambassadors.
- Bluefish, an AI marketing platform, is expanding.
The Results: AI is projected to unlock $32 billion in marketing measurement value. On the other hand, some brands are purposefully avoiding AI in their marketing, and there’s worry about AI affecting ad and marketing stocks. Some reports even suggest AI is becoming a primary information source for marketers, beating out search engines.
The key lesson: AI’s growing influence is undeniable, but not every brand is jumping on the bandwagon.
