I’ve been following the AI buzz in marketing, and the question is whether it’s truly taking over. The short answer is that AI is being integrated into many marketing functions, from research to customer experience.
Here’s what’s happening:
- Companies like PubMatic are hiring marketing pros to boost AI growth.
- ROAS Digital is investing in AI systems.
- Oracle has AI agents to improve customer experiences.
- Domo launched Domo MMM, an AI-powered marketing measurement service.
Why this matters: While AI offers many benefits, experts caution against using it to automate flawed workflows, especially since AI ROI confidence might be declining.
