AI’s presence in marketing has become undeniable. The short answer is: very deep. AI tools are now widespread, impacting everything from SEO to content creation.
- OMN and other companies are rolling out AI-powered digital marketing solutions.
- Industries like real estate and pharma are adopting AI.
- AI is being used to improve marketing efficiency.
- AI is also helping to personalize customer experiences.
Why this matters: AI is actively changing search behavior, return on investment, and the influencer marketing landscape. It’s no longer a question of “if” AI will impact marketing, but “how” and “how much.”
