I’ve been wondering how much AI is really shaking up marketing these days. The short answer is, quite a bit. Several big shifts are happening.
- Coca-Cola is investing in AI marketing as price-driven growth slows down.
- 69% of restaurants are adopting AI.
- 81% of restaurants are increasing their digital marketing investments.
- Kana received $15M to develop an AI platform for marketers.
Why this matters: AI seems to be impacting all areas of marketing, from creating content to improving search and conversational strategies. Companies like Unilever are even teaming up with Google Cloud to boost their marketing intelligence using AI.
