AI’s Growing Role in Marketing: The Rundown

February 27, 2026 by Ramzi Ahmad News [ai marketing, cost savings], gen-ai, marketing platforms

AI’s impact on marketing is hard to ignore these days, with new integrations and platforms popping up all over. Here’s what’s been happening:

New Leadership: Lenovo appointed a Global AI Marketing Lead on 09/17/2025, signaling a commitment to AI at the leadership level.
Platform Integrations: Google plans to bring Gemini AI to its Marketing Platform in March, pointing toward more AI-driven capabilities for marketers.
Platform Launches: Companies such as Custom Legal Marketing (CLM Sequoia) and Talented (mktgstack) are rolling out AI-powered platforms.
Investments & Partnerships: FirmPilot closed a $22M Series A-1, and WPP and Adobe are expanding their partnership to push AI transformation.

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