AI’s all the rage in marketing, but are we really walking the walk? While some big players are diving in headfirst, it feels like many of us are still just dipping our toes in the water.
Key actions taken:
- Coca-Cola is boosting its AI game in both marketing and creating new products.
- Levitate snagged a cool $16M to pump up its AI marketing platform.
- Roar Global launched Roar Labs to help speed up AI adoption in marketing.
- LiveRamp rolled out AI agents to power data-driven marketing strategies.
The Results: ACAM even dropped an AI marketing framework, which The Iconic immediately jumped on. Cheerio AI just landed ₹8 Crore to develop AI-powered marketing and customer engagement tools. Amperity brought in Bridget Perry as CMO to ramp up AI-driven growth.
The key lesson for you: Keep an eye on AI Prompt Bundles and n8n Automations; they’re being called a “2026 Growth Playbook” for marketing teams aiming for those coveted 10x workflows. But remember, there’s a growing worry that AI-written marketing copy might be losing its impact.
