I’ve been following how AI is transforming marketing, and it’s wild. General Motors (GM) is using AI to change their marketing with a focus on demand, and some companies claim AI tools can replace marketing stacks worth hundreds of thousands of dollars. Here’s what that means for us:
- Rethink your stack: Explore AI tools that promise to consolidate your tech.
- Prepare for AI buyers: Consider how AI agents might impact B2B sales.
- Adapt to the funnel collapse: Adjust strategies as the traditional marketing funnel changes.
Start experimenting with AI to stay ahead of the curve.
