I’ve been following how AI is infiltrating every corner of marketing.
AI is making waves, from Alibaba Marketing Cloud’s “AI All-Phase” marketing clouds designed to close deals, to AI-driven influencer platforms from companies like BYAHT Inc. JumpFly was even recognized as a leading AI marketing agency. While AI tools are popping up for content and ad creation, there are also concerns about AI-driven ad fraud and data protection.
Why it matters:
- AI is being used across all aspects of marketing.
- AI innovation is creating new potential for fraud.
- Gen Z is adopting AI-driven shopping at a rapid pace.
Looking ahead to 2026, marketers are planning big boosts in digital, social, and CTV ads, but AI and influencer marketing are lagging. A report from 03/23/2026 shows that Gen Z is leading the adoption of AI agent shopping.
