I’ve been following the buzz around AI in marketing, with companies launching AI “agents” for everything from content to campaigns. Zeta Global even talks about a “superintelligent marketing era” with its Athena by Zeta™.
- Content Creation: Oleno AI and others are automating content creation, which could free up time for more strategic work.
- Marketing Intelligence: Lifesight’s “Mia” shows how AI can provide deeper insights, but make sure you understand the data it’s using.
- Campaign Automation: Klaviyo’s Composer AI is automating campaigns, but don’t let it replace human oversight and creativity.
- Voice Commerce: Razorpay and Sarvam AI are exploring voice-led commerce, but ensure it aligns with your brand and customer expectations.
What’s your take? Are AI marketing agents living up to the hype, or are we rushing in too fast?
