Apple is making moves to ramp up its AI game, and that starts with Siri. Word is they’ve brought on Lilian Rincon, previously at Google, to head up AI marketing. What does this mean for you?
- Siri Upgrade: The main aim is to make Siri smarter and more useful.
- AI Pushback: Not everyone is jumping on the AI bandwagon; Aerie is teaming up with Pamela Anderson to push back against AI-generated content.
- AI Everywhere: AI is spreading across marketing automation, web3 analytics, and even helping destination marketing organizations.
All this shows how AI is becoming both more integrated and more debated in the marketing world. The question now is which AI applications will truly stick around and deliver value?
