Apple’s making a big play in the AI space, and I think it’s worth breaking down what’s happening.
The Myth: AI is just a tech fad that won’t really change marketing.
The Reality: Apple just hired Lilian Rincon, previously a Google VP, to ramp up its AI marketing efforts, particularly focusing on Siri. This move suggests that AI is becoming a core strategy, not just a side project. Plus, we’re seeing AI “agents” handle actual marketing tasks.
The truth is…
- AI’s impact is being showcased at events like POSSIBLE 2026 and Neuron Nights Edition 6.
- Apple’s investment points to AI’s growing importance for even the biggest players.
- Marketing automation is increasingly driven by AI.
Why this matters: With Apple making such a significant move and AI tools becoming more common, it’s clear that AI is reshaping marketing strategies. Staying informed and adapting to these changes is crucial for staying competitive.
