AI is now a major force in marketing, and Apple’s recent move proves it. Apple just hired a Google executive to spearhead their AI marketing initiatives, specifically focusing on enhancing Siri and Apple Intelligence.
Key actions taken:
- Apple hired a Google executive.
- The hire is to lead AI marketing efforts.
- The focus is on Siri.
- Apple wants to boost Apple Intelligence.
It’s not just Apple; other companies are also jumping on the AI bandwagon. IZEA launched ZED for creator management, LiveRamp rolled out AI upgrades, and Sett, an AI agent for game marketing, secured $30 million in funding. BRX even introduced an AI marketing advisory service called CMO.OSX.
The key lesson for you: AI’s impact on marketing is undeniable, whether it’s through new hires or the launch of specialized tools.
