The buzz around AI in marketing is reaching a fever pitch, but here’s a reality check.
The Myth: AI is a futuristic dream, too complex for everyday marketing tasks.
The Reality: AI is already transforming marketing in tangible ways. Hotel marketers can quickly launch direct channel campaigns using AI, and Impartner is implementing AI automation to revamp partner marketing. Even HubSpot is experimenting with outcome-based pricing for certain Breeze AI agents. Sett recently secured US$30M to accelerate mobile game user acquisition (UA) creative through AI.
The truth is:
- AI is enabling faster campaign deployment, particularly in the hotel sector.
- AI automation is streamlining partner marketing processes.
- AI is being used to optimize creative for mobile game UA.
Why this matters: While AI offers incredible potential, companies need to consider AI governance. It’s not just about adopting the latest tech; it’s about responsible implementation.
