I’ve been following how AI is changing marketing, and while it’s doing a lot, there are definitely some bumps in the road. AI is being used to create personalized content, power CRM, automate ad campaigns, and analyze markets faster. Some are even using AI to make daily branded posters for businesses, plus AI solutions are popping up in travel and cannabis marketing.
Here’s what companies are doing:
- Generating personalized marketing content
- Powering CRM platforms with AI
- Automating ad campaigns
- Speeding up market analysis.
But, here’s the deal: brands are having a tough time being upfront about using AI. Many can’t fully integrate AI into their tech setups, and there’s a real lack of trust in AI-created content, especially emails. It also looks like leadership roles need to change as AI handles more tasks.
The key lesson for you? Even with high adoption, we need to market AI better and set up better rules for how we use it.
