I’m seeing AI become more and more central to marketing strategies. Here’s a quick rundown of recent developments.
Key actions taken:
- Canva acquired Simtheory to boost its AI capabilities.
- Canva also acquired Ortto to improve marketing automation.
- Publicis and Microsoft expanded their partnership, integrating “agentic AI.”
- Haast raised $12 million, focusing on AI compliance solutions.
The results: AI is being integrated into marketing workflows, as seen with Canva’s acquisitions and the Publicis-Microsoft partnership. Simultaneously, AI compliance is drawing serious investment, with Haast’s $12 million funding round.
The key lesson for you: While AI offers massive potential, be aware that highly visible AI in marketing could hurt brand trust.
