AI is shaking things up in marketing, and it’s easy to miss key developments. Here’s a quick rundown of what you need to know.
The Checklist:
- AI Training: Some companies are training AI using incorrect brand information.
- New AI Tools: URL To Video, Simaia, and 123RF have launched AI platforms for marketing videos, B2B lead gen, and Malaysian marketers respectively.
- Acquisitions: Canva acquired Simtheory and Ortto to improve its AI and marketing.
- Training: Optimizely training is creating more marketing AI agents.
- Optimization: There’s a push to optimize generative engines.
- SEO: AI is being used for SEO strategies and website optimization.
So, make sure your AI is well-trained and keep an eye on new AI tools. These developments can seriously boost your marketing game.
