AI is being used in marketing, but there’s a debate brewing. While many are excited about the advantages of AI, such as automation, some experts are raising concerns that the potential risks are not being addressed properly.
Why it matters:
- Ranjan Roy suggests that the current enthusiasm for AI could be distracting from important security weaknesses.
- Reports show AI models are being trained using inaccurate brand information.
- Consumers can often tell when ads are written by AI, which impacts trust.
It seems that we need to take a step back and look at how to use AI responsibly. The conversation needs to shift towards addressing these AI-related risks.
