AI Use Explodes, But Measurement is a Problem

April 13, 2026 by Ramzi Ahmad News [generative ai, ai readiness], marketing roi

I’ve been following the AI buzz in marketing, and while adoption is up, proving its value is tricky. ProGEO.ai reports that 75.9% of marketing pros now use GenAI every day. AI search gains are predicted to soar by 2025.

What this means for you:

Tools like Bodapark AI can now generate ad videos from just one photo.
Companies like Tesco are partnering with Adobe to deliver AI-driven personalized marketing.
RateGain Travel Technologies is offering RG Varsity AI Marketing Certification, showing the push for formal AI training.

Start thinking about how you’ll quantify the impact of these new AI tools.

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