I’ve been following the buzz, and AI’s grip on marketing is tightening fast. ProGEO.ai reports that a whopping 75.9% of marketing pros are tapping into GenAI daily. Avis saw a jaw-dropping 145% ROI jump in just one month using AI!
What this means for you:
- New Talent: Apple just grabbed a Google exec to lead their AI marketing efforts. Keep an eye on where the talent is flowing; it signals strategic shifts.
- Smarter Partnerships: Tesco’s teaming up with Adobe for personalized marketing via AI. Explore similar partnerships to boost your own personalization game.
- Agentic AI on the Rise: Publicis Groupe and Microsoft are building AI-powered platforms. Consider how “agentic” AI could streamline your workflows.
Check out the SaaStr AI CMO Summit on May 14th, 2026, to stay ahead of the curve.
