so 75.9% of marketing pros use GenAI daily. The big story is that AI is rapidly infiltrating marketing, from content creation and task automation (think Finny’s Hunter AI and GoKwik’s Kwik Ads) to personalization efforts like the Tesco and Adobe partnership. Demandbase even rolled out Demandbase AI, a pipeline engine.
Why does this matter?
- AI marketing isn’t a guaranteed win; ROI can be hit or miss.
- Human oversight is still crucial for strategy.
- Data quality remains a key factor for success.
The takeaway is that while AI tools are powerful, human expertise is still needed to guide strategy and ensure data accuracy for better ROI. It seems the best results will come from combining AI’s capabilities with human marketing skills.
