I’ve been following how AI is shaking things up, and 75.9% of marketing pros are now using GenAI every single day.
So, what’s the story? AI is going big in marketing, moving beyond just experiments to becoming a key part of how things are done. We’re seeing companies team up to make the most of it, like Tesco working with Adobe for personalized marketing. Plus, there are new AI tools popping up all over, such as Bodapark AI’s tool that turns a single photo into an ad video. Even outfits like Legora, a legal firm, are jumping in, hiring Jude Law for an AI marketing campaign.
Why it matters:
- Canva is growing its AI smarts by buying Simtheory and Ortto.
- RateGain is rolling out AI marketing certifications.
- Malaysia Airlines is using AI to get campaigns out faster.
Bottom line: AI is clearly becoming more and more central to marketing strategies. It’s time to pay attention and adapt to these changes.
