How we use AI

Zebeh is an AI-first agency. That means we use AI and automatic programs on defined tasks, with a person responsible for the result.

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Client work

AI teams help with research, first drafts, checks and routine set-up. Ramzi Ahmad decides what goes to a client and what does not. The team page lists the roles.

On this website

  • The news digest is built by an automatic program. It is labelled as a digest of other publishers’ articles.
  • Articles are written from topics chosen by hand, then checked by a program for plain language before they are published.
  • The monthly report is built by a program from the month’s digest items. See the methodology.
  • The chat box on the site follows fixed rules. It is not a person, and it hands your details to us only if you ask it to.
  • The free website audit runs 30 fixed checks on the address you enter.

What we do not do

  • We do not use AI to invent client results, reviews or quotes.
  • We do not present automatic text as the work of a named person who did not write it.